2014高考英语二轮阅读微技能训练9—广告类
I. 广告类文章的特点
高考广告类短文贴近学生生活，如学习、旅游、保健、购物、招生、招聘、餐饮、网络交流等。这类短文的特点有以下几点：
1．篇幅短小，形式灵活，信息量大。无论整篇广告还是数则小广告，都很短小精悍，但其中的信息可能较多甚至较为纷繁。
2．用词和句法简练。广告用词简单，句法以简单句为主，目的是为了让读者一目了然，很快捕捉到信息。
3．专有名词和缩略词多。广告涉及的商品和活动以及人物等经常以专有名词出现，而时间、地点等经常以缩略词出现。
4．生词多而且没有中文注释。广告领域众多、涉及面广，因此会有生词，但往往不影响阅读。
[Example 1]
WELCOM
Welcome to Windsor Castle, the oldest and largest occupied castle in the world. Windsor is one of the official residences（住所）of the Queen, who sometimes stays here. Audio tours
Free audio tours are available on leaving the Admission Centre at the start of your visit. There is a descriptive audio tour for blind and poor-sighted visitors. Guided tours
Visitors can explore the history of the Castle through a tour of the Precincts with an expert guide. Tours depart at regular intervals throughout the day from the Courtyard and finish at the entrance to the State Apartments.
Visitors with children
For those visiting with children, a special family tour and various activities are offered during school holidays and at weekends. Please note that, for safely reasons, pushchairs are not permitted in the State Apartments. However, baby carriers are available to borrow.
St George’s Chapel
Visitors arriving at the Castle after 15:00 from March to October are advised to visit St George’s Chapel first before it closes.
Shopping
Shops offer a wide range of souvenirs designed for the Royal Collection, including books, postcards, china, jewellery, and children’s toys. Please ask at the Middle Ward shop about our home delivery service.
Refreshments
Bottled water can be purchased from the Courtyard and Middle Ward shops. Form April to September ice cream is also available. Visitors wishing to leave the Castle for refreshments in the town may obtain re-entry permits from the castle shops. Eating and drinking are not permitted in the State Apartments or St George’s Chapel. Photography and mobile phones
Non-commercial photography and filming are welcomed in the Castle. Photography, video recording and filming are not permitted inside the State Apartments or St George’s Chapel in consideration of other visitors.
Security
As Windsor Castle is a working royal palace, visitors and their belongings should get through airport-style security checks. For safety and security reasons a one-way system operates along the visitor route.
1. A visitor can apply for a free audio tour _________.
A. in the Courtyard B. in the State Apartments
C. at the Admission Center D. at St George’s Chapel
2. What is specially offered to visitors with kids?
A. A security guard. B. A pushchair. C. A free toy. D. A baby carrier.
3. Who can get re-entry permits?
A. Visitors wishing to eat outside the Castle.B. Visitors buying gifts in the castle shops.
C. Visitors buying water from the Courtyard. D. Visitors eating outside St George’s
Chapel.
4. Why are visitors required to turn off their mobile phones?
A. To ensure the safety of others. B. To ensure the security of the Castle.
C. To prevent them from disturbing others. D. To prevent the use of the built-in cameras.
5. In the last part, a “working royal palace” refers to one ___.
A. still being constructed B. still used by the royal family
C. where the Queen usually works D. where works of art are on show
Summary: 广告类短文的试题多是以获取信息为主的细节理解题，即考查考生对广告具体细节的了解、分析和概括等能力。阅读此类短文需要考生具备较好的skimming(浏览) 和scanning(查读) 的阅读技能，即读得快、理解得准。建议如下：
1．平时多注意积累分类词汇。如招聘广告中的apply(申请) 以及其派生词applicant(申请者) ，application(申请) 等，再如admission(门票) ，max(maximum)(最高) 和min(minimum)(最低) 等可用来表示薪水，工作年限等。
2．注意英语中常用的缩略形式。如vs ．(对) ，e ．g ．(例如) ，a ．m ．(上午) ，p ．m ．(下午) ，hL(小时) ，R ．(英尺) ，m1．(英里) ，esp ．(尤其) ，m ．(男) ，f(女) ，Rd ．(路) ，Co ．(公司) 等。
3．抓关键词来掌握主要内容，对于无关紧要的生词可以掠过，尤其是那些生僻的专业词汇根本不用害怕。
4．对于一组同类广告，阅读时要注意进行细节对比。
5．先看题目，然后从文中找答案。因为试题考查的往往只是细节信息，所以没必要将广告全部看完。
[Example 2]
BORDER
CROSSINGS
While there are no restrictions on zhe amount of money that you can bring across the border.you must report to both the US and Canadian border services amounts equal to or greater than $10.000.
PERSONAL EXEMPTIONS（免税）ON PURCHASES
AMERICANS RETURNING TO THE US
Less than 48 hours: $ 200 US
48 hours or more: $ 800 US duty-free personal exemption.
next $ 1.000 US at 3%
Including up to 100 cigars and 100 cigarettes.
CANADIANS RETURNING TO CANADA
Less than 24 hours: $ 50 CAN
48 hours or more: $ 400 CAN
Including up to 100 cigars and 200 cigarettes.
7 days or more: $ 750 CAN
Including up to 100 cigars and 200 cigarettes.
DOCUMENTATION NEEDED FOR
BORDER CROSSING
LAND OR SEA TO THE US(INCLUDING FERRIES)
A valid passport or passport card, or a NEXUS card.
(A NEXUS card is a Trusted Traveler Program that provides quick travel for pre-approved,low risk travelers through special lanes.)
A recent Washington State, New York or BC driver’s license.
Note: Children 15 years of age and younger require only a birth certificate or copy.(Certified copies are not required but are advised.)
AIR TRAVEL TO THE US
A valid passport, an Air NEXUS card, or a U.S. Coast Guard Merchant
Marine Document.
6. If a Canadian who is on a 7-day trip to New York buys $ 800 CAN worth of goods,how much should he pay tax on when returning home?
A. $ 800 CAN B. $750 CAN C.$ 400 CAN D. $ 50 CAN
7.For an American citizen on a 2-day tour of Canada, how much tax does he have to
pay on $ 1.600 US worth of purchases when returning to the US?
A. $ 24 US B. $ 48 US C. $52 US D. $ 200 US
8. What documentation should a couple with a 7-year-old child carry when they drive a car from Canada to America?
A. A BC driver’s license, an Air NEXUS card, and a birth certificate.
B. An Air NEXUS card, a U.S. Coast Guard Merchant Marine Document, and a birth certificate.
C.Two vaild passport crads and a certified copy of a birth certificate.
D. A NEXUS card, a U.S. Coast Guard Merchant Marine Document.,and a certified copy of a birth certificate.
II. Practice
A
Wanted, Someone for a Kiss
We're looking for producers to join us on the sound of London Kiss 100 FM. You'll work on the station's music programmes. Music production experience in radio is necessary, along with rich knowledge of modern dance music. Please apply in writing to Producer Vacancies, Kiss 100.
Father Christmas
We're looking for a very special person, preferably over 40, to fill our Father Christmas suit.
Working days: Every Saturday from November 24 to December 15 and every day from December 17 to December 24 except Sundays, 10∶30－16∶00.
Excellent pay.
Please contact (联系) the Enterprise Shopping Centre, Station Parade, Eastbourne. Accountants Assistant
When you join the team in our Revenue Administration Unit, you will be providing assistance within all parts of the Revenue Division, dealing with post and other general duties. If you are educated to GCSE grade C level we would like to talk to you. This position is equally suitable for a school leaver or for somebody who has office experience.
Wealden District Council
Software Trainer
If you are aged 24??45 and have experience in teaching and training, you could be the person we are looking for. You should be good at the computer and have some experience in programme writing. You will be allowed to make your own decisions, and to design courses as well as present them. Pay upwards of ￡15,000 for the right person. Please apply by sending your CV (简历) to Mrs R. Oglivie, Palmlace Limited.
1．Who should you get in touch with if you hope to work in a radio station?
A ．Producer Vacancies, Kiss 100. B．Mrs Oglivie, Palmlace Limited.
C ．The Enterprise Shopping Centre. D．Wealden District Council.
2．We learn from the ads that the Enterprise Shopping Centre needs a person who________.
A ．is aged between 24 and 40 B．may do some training work
C ．should deal with general duties D．can work for about a month
3．Which position is open to recent school graduates?
A ．Producer, London Kiss. B．Father Christmas.
C ．Accountants Assistant. D．Software Trainer.
4．What kind of person would probably apply to Palmlace Limited?
A ．One with GCSE grade C level. B．One with some office experience.
C ．One having good computer knowledge. D．One trained in producing music programmes.
B
Attractions
Do you：
◆Love the National Park, value it and hope to safeguard its future?
◆Wish to see the beautiful landscape of the Park protected?
◆Like to enjoy peaceful, informal recreation within the Park?
Aims
The Friends organization aims are to help protect and improve the Pembrokeshire Coast National Park for all to enjoy. We are a voluntary organization and registered charity without financial links to the National Park Authority.
Activities
We encourage everyone to enjoy the National Park through regular talks and visits to interesting places in the Park with expert guides.
We keep an eye on planning applications ， Park Authority policies and threats to the National Park such as massive leisure complexes. We work with like-minded
organizations such as the Campaign for National Parks to make our voice more effective. We help children to understand the National Park by sponsoring publications such as an adventure booklet and projects in local schools.,
Benefits, ◆Guided visits to places of interest which may not always be available to the general public.,◆All members receive our regular News and Views.,◆Talks by experts in their fields on current issues., ◆A discount is available on Friends items for sale.,◆Satisfaction of participation in work parties， for those willing and able to be involved., If interested， please complete the Application Form at www. fpnp.org. uk.
5. Which of the following is discouraged by the Friends organization?
A. To build massive complexes for public amusement.
B. To prevent possible damages to the National Park.
C. To help protect and improve the Park for all to enjoy.
D. To sponsor publications and projects in local schools.
6. One of the benefits for members of Friends is to ________.
A. have Friends' goods free of charge B. visit any place not open to the public
C. take part in work parties if they want to D. give talks in their fields on current issues
7．The purpose of this poster is to invite more people to ______.
A. raise money for the Friends organization
B. join the Friends organization and be members of it
C. work as managers for Pembrokeshire National Park
D. enjoy the landscape of Pembrokeshire National Park
C
Homestay provides English language students with the opportunity to speak English outside the classroom and the experience of being part of a British home.
What to Expect
The host will provide accommodation and meals. Rooms will be cleaned and bedcovers changed at least once a week. You will be given the house key and the host is there to offer help and advice as well as to take an interest in your physical and mental health.
Accommodation Zones
Homestays are located in London mainly in Zones 2, 3 and 4 of the transport system.Most hosts do not live in the town centre as much of central London is commercial and not residential(居住的) .Zones 3 and 4 often offer larger accommodation in a less crowded area.It is very convenient to travel in London by Underground.
Meal Plans Available
◇ Continental Breakfast
◇ Breakfast and Dinner
◇ Breakfast, Packed Lunch and Dinner
It's important to note that few English families still provide a traditional cooked breakfast. Your accommodation includes Continental Breakfast which normally consists
of fruit juice ，cereal (谷物类食品), bread and tea or coffee. Cheese, fruit and cold meat are not normally part of a Continental Breakfast in England. Dinners usually consist of meat or fish with vegetables followed by dessert, fruit and coffee.
Friends
If you wish to invite a friend over to visit, you must first ask your host's permission. You have no right to entertain friends in a family home as some families feel it is an invasion of their privacy.
Self Catering Accommodation in Private Homes
Accommodation on a room-only basis includes shared kitchen and bathroom facilities and often a main living room. This kind of accommodation offers an independent lifestyle and is more suitable for the long-stay student. However, it does not provide the same family atmosphere as an ordinary homestay and may not benefit those who need to practise English at home quite as much.
8．The passage is probably written for ________.
A ．hosts willing to receive foreign students B．foreigners hoping to build British culture
C ．travellers planning to visit families in London
D ．English learners applying to live in English homes
9．Which of the following will the host provide?
A ．Room cleaning. B．Medical care. C．Free transport. D．Physical training.
10．What can be inferred from Paragraph 3?
A ．Zone 4 is more crowded than Zone 2. B．The business centre of London is in Zone 1.
C ．Hosts dislike travelling to the city centre.
D ．Accommodation in the city centre is not provided.
11．According to the passage, what does Continental Breakfast include?
A ．Dessert and coffee. B．Fruit and vegetables.
C ．Bread and fruit juice. D．Cereal and cold meat.
12．Why do some people choose self-catering accommodation?
A ．To experience a warmer family atmosphere. B．To enrich their knowledge of English.
C ．To entertain friends as they like. D．To enjoy much more freedom.
D
Columbus College , 241 Queen Elizabeth Drive ,Kowloon City
Memo
To: All Staff
From: Jakie Mok , Secretary; Sports Development Committee
Date: May 20, 2010
A week ago, “Sports for Life” programme was sent to the parents, requiring them to select a sport they wanted their child to play. Since then, our staff have received lots of calls from parents asking for more information about it . Here is a memo (备忘录) for your reference when you answer the phones.
Sports 1:Basketball.
We expect that this will be the most popular of the four sports. Therefore, students should be advised to sign up as soon as possible . Students will take a private bus to and from Kwun Tong Sports Park .To cover the cost of hiring a bus , each student will have to pay ＄10 each time. There will be four basketball courts available for our use with one teacher watching over each game.
Sports 2:Gym
We will be using St. Peter’s Memorial Park. There are two reasons for cho osing this park. First, it is not very busy and crowded before 6:00 pm. Second, it has lot of trees with plenty of shade. Students must bring along two bottles of water to prevent thirst. Three activities, skipping , jogging , outdoor aerobics (有氧运动),all of
which are free of charge, will be arranged. And there will be a teacher on duty for each of the activities.
Sports 3: Hiking
Hiking will take place at Kowloon Peak. The activity will start at 2:30 pm and finish 90 minutes later. Three teachers will accompany the students, and a hiking instructor will accompany each group of 15 hikers . Each instructor will cost ＄75/hr. Students are advised to bring plenty of water and sunscreen.
Sports 4: Swimming
The Kowloon City Aquatic Centre is a 10-minute walk from our school. Four teachers will go to the pool and conduct the goings-on from the poolside. We will only be able to reserve the pool for one hour (i.e. 2:45pm to 3:45pm).Only students skilful at swimming can take up this activity. The pool will have two lifeguards present. Girls must wear a swimming suit. The cost is ＄10 per visit.
13.Which of the following is TRUE according to the passage?
A. Students selecting basketball had better register early.
B. Students participating in gym should arrive at 6:00 pm.
C. Hiking usually begins at 2:30 pm and lasts 2 hours.
D. Students having swimming suits can take up swimming.
14. It can be inferred from the passage that__________
A. students taking part in basket ball will walk to the courts.
B. every student can gain admission to one of the four sports
C. hiking students can have a regular rest in the shade of trees
D. students taking up the four sports should bring bottles of water
15. It can be concluded that ______________
A. each sport will take only on hour sports
B. students will be charged for the four sports
C. all the sports will take place at Kowloon Peak
D. teachers will accompany students on each sport
16.The purpose of the memo is to _____________
A. attract students’ interest in the programme
B. require the parents to select a sport for their child
C. help the staff explain the programme to the parents
D. remind teachers and lifeguards to be present on time
EXAMPLE 1
1. C. 细节理解题。在Audio tours标题下直接找到the Admission Center。
2. D. 细节理解题。在visitors with babies标题下有baby carriers are available to borrow.
3.A. 细节理解题。在Refreshments 标题下有Visitors wishing to leave the castle for refreshments in the town may obtain the re-entry permits from the castle shops. 4 C. 细节理解题。在Photography and mobile phones标题下有Mobile phones must be switched off „ inconsideration of other visitors.
5.B. 词义猜测题。根据第一部分中的句子Windsor is one of the official residences of the Queen, who sometimes stays there.可以猜测B 项正确，C 项是不正确的，因为该项只是Queen usually works。
EXAMPLE 2
6选D 。 根据文中Canadians Returning To Canada 的要求$750 CAN是免税的，所以只需交$50 CAN的关税
7选A. 根据文中Americans Returning To the US 的要求$800 US 免税，而next $1000US at3% 得知除800以外的800到1000以内需交3% 800乘以3%=24
8选C 根据题目中hey drive a car from Canada to America，用排除法可排除两项A,B, 而D 错在a certified copy
A 答案与解析a
1.A 细节理解题。第一则广告招聘的是电台音乐制作人，如果你希望在电台工作，当然应与Producer Vacancies，Kiss 100联系。
2.D 细节理解题。根据第二则广告可知，the Enterprise Shopping Centre招聘的是圣诞老人，工作的时间是从 11月24日开始，持续到12月24日，在这大约一个月的时间内，他都要在周六或者除了周日以外的其他时间工作。
3.C 细节理解题。根据第三则广告最后“This position is equally suitable for a school leaver”可知答案为C 项。
4.C 细节理解题。根据最后一则广告第二句中的“You should be good at the computer”可知答案为C 项。
b 答案与解析
1．A 细节理解题。根据Activities 这部分内容的第二段第一句可知，为公众娱乐大兴土木是对国家公园的威胁，是该机构要阻止的行为。
2.C 细节理解题。根据Benefits 这部分内容的第五条可知，该机构成员享有的权益之一就是参加工作组。
3.B 推理判断题。文章介绍了Friends 这一机构的亮点、目标、活动以及该机构成员享有的权益等，显然，作者的目的是想邀请更多的有志之士加入进来，成为其中的一员。 C 答案与解析
1.D 主旨大意题。由第一段第一句可知，Homestay 为学习英语的学生提供在课堂外说英语的机会和成为英国家庭成员的体验。再结合文章的内容可推知这篇文章不是为愿意接受英国学生的主人写的，也不是为那些希望建设英国文化的外国人以及计划参观伦敦家庭的参观者写的。大概是为那些申请在英国人家中居住的英语学习者写的。
2.A 细节理解题。由第二段第二句可知A 项的叙述符合题意。主人能够提供的东西主要在第二段进行论述，该段并没有告诉读者主人将为入住者提供医疗护理、免费交通和身体训练。
3.B 推理判断题。由第三段倒数第二句可知Zone 3和Zone 4不像Zone 2那么拥挤，由此排除A 项；第二句只说明人们不喜欢居住在市中心，并没有说人们不去市中心，由此排除C 项；本段只是提到市中心拥挤，并没有说到居住在市中心的家庭不为学生提供食宿，由此排除D 项。
4.C 细节理解题。由第四段中的Continental Breakfast which normally consists of fruit juice，cereal ，bread and tea or coffee可知，A 项、B 项和D 项的叙述是错误，只有C 项中的Bread and fruit juice是里面的内容。故选C 项。
5.D 细节理解题。由最后一段第二句中的This kind of accommodation offers an independent lifestyle 可知Self??Catering Accommodation 能够为住宿者提供更多的自由，这与D 项的叙述一致。A 项、B 项和C 项的
D---答案：68——71 ABDC