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浅析网络营销中的物流配送策略
摘 要
网络营销具有巨大发展潜力，企业和消费者对其寄予厚望的原因在于网络营销相对传统营销方式具有顾客让渡价值优势。但是，网络营销在中国的发展一度停滞不前，这是由多方面的因素造成的，包括网络技术、网上支付、政策法规、消费者意识等方面的问题。本文指出，目前我国企业网络营销中商品配送体系的不完善造成了商品配送高成本、低质量，从而不能体现网络营销的顾客让渡价值优势，这成为当前制约我国企业网络营销发展的关键因素。
关键词：网络营销；配送；企业
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Abstract
Internet marketing has enormous potential for development, businesses and consumers because of their high hopes for a relatively traditional marketing methods network marketing delivered value with a customer advantage. However, the development of network marketing in China was stagnant, which is caused by a number of factors, including network technology, online payment, policies and regulations, consumer awareness and other issues. This article pointed out that China's enterprises in the network marketing distribution system of goods delivery of goods caused imperfect high-cost, low quality, which does not reflect the customer delivered value of network marketing advantage, which became the current constraints of the development of China's enterprises key to network marketing.
Keywords ：Internet marketing; distribution;
Enterprise