商场购物环境设计浅析
摘要: 商场的环境设计是一种生态系统,要营造一个现代的、时尚的、具有一定品牌号召力的购物商场,在公共空间设计上必须能够准确的表达卖场的商业定位和消费心理导向。商场外观设计的效果应能使人们从外观视觉开始即可享受到购物所带来的快乐与激情。
关键词:商场; 购物环境;消费心理
abstract: the business environment design is a kind of ecological system, to build a modern, fashionable, has
certain shopping mall brand power, in public space design must be able to accurately express sells the business orientation and consumption psychology oriented. mall appearance design of effect should be able to make people from outside to enjoy shopping can be visual started more joy and passion. keywords: bazaar; shopping environment; consumption
psychology
中图分类号:tu972+.12 文献标识码:a 文章编号:
引言: 商场是历史和社会发展的产物, 作为公众重要的活动场所, 与社会的发展进程、消费者消费趣味的变化、社会文化的变迁、时尚的更替都有着紧密和复杂的联系,而商场中商品的多样化使其购物环境的科学化、舒适化、艺术化显得尤其重要。购物环境影响着顾客的购买行为, 影响着超级市场的销售业绩。好的购物环境设计